PSI Networking Calls 12th Series - Phone Books (PP Page)

12th Series Product Stewardship Institute Networking Webinars

Phone Book Stewardship Legislation and the Opportunity for Corporate Leadership

Wednesday, November 30th

2:00 - 3:00 PM ET / 11:00 - 12:00 PM PT


Audio Recording

Background Materials

Overview: Every year, more than 650,000 tons of phone books are delivered to households across the country, despite the fact that many residents have more convenient, and less wasteful, ways to access the same information. While a third of all phone books are recycled, 410,000 tons still find their way to landfills or incinerators, costing taxpayers more than $59 million each year in management costs. For the past five years, PSI has worked with directory publishers, government officials, and environmental advocates to create better residential opt-out options and increase phone book recycling. Based on these negotiations, the Local Search Association created a website for residents to use to opt-out of receiving unwanted phone books. Many government officials, however, are not satisfied with the level of transparency the system provides, and the promotion of the website. These efforts have led to legislative developments, including the City of Seattle’s opt-out law and the City of San Francisco’s opt-in phone book delivery ordinance. PSI has also developed model legislation for use at the state or local level. This webinar will provide background on the issue of phone book stewardship, an overview of the legislative landscape, and highlight one company’s efforts to address the problem. We will hear an update on Seattle’s ground-breaking ordinance, as well as Catalog Choice’s third party system for ensuring data transparency.


Scott Cassel, Product Stewardship Institute

Expert Panelists:

Maggie Stonecipher, Dex
Chuck Teller, Catalog Choice

Dick Lilly, Seattle Public Utilities, WA

click on speaker to view full bio below

Scott Cassel, Product Stewardship Institute
Scott Cassel is the Executive Director of the Product Stewardship Institute (PSI), which pursues initiatives to ensure that all those involved in the lifecycle of a product share responsibility for reducing its health and environmental impacts. Prior to founding the Institute in 2000, Scott served seven years as the Director of Waste Policy and Planning for the Massachusetts Executive Office of Environmental Affairs. He is a founding Board Member and past-President of the North American Hazardous Materials Management Association, whose mission is to reduce the toxicity of the municipal waste stream. He is also a founding Board Member of the Global Product Stewardship Council, which harmonizes product stewardship programs internationally. Scott has worked on product and waste management issues for the past 30 years, for a start-up solid waste management company, a non-profit statewide environmental group, and several other government agencies, including the New Jersey Department of Environmental Protection and the Massachusetts Water Resources Authority. He is author of a comprehensive book chapter on product stewardship in the 2008 Handbook on Household Hazardous Waste. He was also a syndicated newspaper columnist in Massachusetts, including the Boston Business Journal. Scott has a master's degree in environmental policy and dispute resolution from the Massachusetts Institute of Technology, and an undergraduate degree in Geology and Environmental Studies from the University of Pennsylvania.

Maggie Stonecipher, Dex
Maggie is the assistant vice-president of Paper, Print and Delivery for R.H. Donnelley and has held in increasingly responsible roles in print and delivery operations since 1992. She currently manages the manufacturing of more than 700 directory titles, resulting in approximately 78 million directories for which she oversees distribution to consumers across the company’s 28-state region. She is also responsible for supplier negotiation and management of in the contracts for associated costs.

Maggie joined the company in 1989 in Human Resources and was responsible for employment and employee development. Prior to joining R.H. Donnelley, Maggie worked for Southwestern Bell Telephone Company (now AT&T) from 1982 to 1989 with positions in Outside Network Assignment, Information Technology, Labor Relations and Management Development and Training.

Maggie has been the leader of the company’s "Select Your Dex” team since it’s inception in 2007. This team has developed industry-leading strategies to blunt "Do Not Deliver” legislation and activism. She was recognized by the Yellow Page Association with the Stuart Stanze Award for her work with legislators and social activists to promote the industry's commitment to self-regulation by honoring consumer choice. Maggie holds a B.S. in Business Administration from Trinity University in San Antonio, Texas and a M.S. in Management Sciences from St. Louis University.


Chuck Teller, Catalog Choice
Recognizing the burden unwanted mail has on the environment and the underlying privacy issues it brings to consumers, in 2006, entrepreneur Chuck Teller began developing plans for Catalog Choice in association with his funding partners. The company launched in 2007, and under Chuck's guidance, Catalog Choice has grown from an idea to its current state with over one million members and hundreds of participating companies. Chuck works closely with his team to steadily improve the service for both members and companies, while developing new ways to use technology to encourage more sustainable business practices.

With a background in business software and economics, Chuck ran the analytic software company Advance Planning Solutions from 1997 to 2000 and the analytics product line at PeopleSoft, a leading business software company from 2000 to 2004. Prior to his software career, Chuck spent 10 years as a real estate economist helping public and private clients develop livable urban environments. In addition to his current role, Chuck runs, a prediction market service designed for real estate. An adviser at the Haas Business School at the University of California Berkeley, Chuck holds a B.S. from University of California and a Masters degree in Urban Planning from University of North Carolina.

Dick Lilly, Seattle Public Utilities, WA
Dick Lilly has been Seattle Public Utilities’ Business Area Manager for Waste Prevention and Product Stewardship since 2007. During that time he has guided several programs in response to the City’s Zero Waste Resolution and SPU’s increasing interest in product stewardship at the state and local levels. He has played a leadership role in SPU’s proposed regulation of throw-away shopping bags (reversed by referendum), regulation of single-use food service packaging that requires all products to be either compostable or recyclable and the City’s regulation of yellow pages phone book deliveries through an opt-out registry for residents and businesses.

Comments from Local and State Governments

"Thank you—This was a very informative and efficient way to reach a number of people."
Dianne Woske
Fulton County D.S.W.

"...your calls are top-notch. Couldn't be better...A+."
William D'Alessandro
Victor House News Co.

"It is a good way to gather and share information without having to schedule a trip to another location."
Stephanie Lauster
Pinellas County, FL

"Excellent program and I look forward to participating in the future."
John Malter
Mad River Solid Waste Alliance

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