PSI Web Conference 11/20 - A Package Deal: Europe's EPR Alliance (PP Page)

A Package Deal:

Europe's Extended Producer Responsibility Alliance

An Expert Panel Discussion via Web Conference

Wednesday, November 20th

1:30 - 3:00 p.m. ET / 10:30 a.m. - 12:00 p.m. PT

Audio Recording
A Package Deal: Europe's Extended Producer Responsibility Alliance Webinar Recording
(please allow a few moments to download)
Click here to download the presentation.

Background Materials

EXPRA Brochure

EXPRA Website

Product Stewardship and Extended Producer Responsibility: Definitions and Principles

Topic Summary:
Extended Producer Responsibility, or EPR, is a burgeoning concept and practice in the U.S. In fact, in the last year alone, nine EPR bills either became law or were passed by state legislatures around the country—the most in any single legislative session. Although there are 76 EPR laws in 32 states across 10 product categories, the premise of EPR, whereby manufacturers pay for and manage their own recycling and/or safe disposal programs, has been met with much resistance from the same companies that practice EPR with great success in Canada and Europe. Packaging brand owners, in particular, have been staunchly opposed to EPR legislation in the U.S.

Yet, if EPR is really that bad, why is it spreading around the world as a priority strategy for reducing and recycling waste? In Europe, for example, EPR for packaging is a proven concept in more than 30 countries, having been implemented as part of national policy goals to boost the economy and minimize the environmental impacts of waste generation and disposal. In Canada, EPR for packaging has already been implemented in three provinces, while two other provinces are getting ready to launch their recently adopted EPR programs. Given that packaging makes up 30 percent of Americans’ household waste, the need for a sustainable management solution is great. And EPR could be that solution.

In this webinar, Thomas Lindhqvist, the man who coined the term Extended Producer Responsibility back in 1990, will provide an overview of his concept as it relates to all product types. He will then explore how current EPR laws around the world embody or differ from his original definition of the concept, and how the meaning of the term EPR has evolved both on paper and in practice over the years. Following Thomas’s presentation, Joachim Quoden will introduce us to Europe’s Extended Producer Responsibility Alliance (EXPRA), which was founded this year to represent packaging waste recovery and recycling organizations in 17 E.U. member nations. Joachim will provide an overview of EXPRA’s visions and goals, an update on EPR legislation for packaging in Europe, and a review of EPR best practices.
Scott Cassel | Founder and CEO, Product Stewardship Institute
Speakers: Thomas Lindhqvist |
Joachim Quoden | Managing Director, EXPRA
click on speaker to view full bio below

Scott Cassel | Founder & CEO, Product Stewardship Institute

Prior to founding the Institute in 2000, Scott served seven years as the Director of Waste Policy and Planning for the Massachusetts Executive Office of Environmental Affairs. He is a founding Board Member and past-President of the North American Hazardous Materials Management Association, whose mission is to reduce the toxicity of the municipal waste stream. He is also a founding Board Member of the Global Product Stewardship Council, which harmonizes product stewardship programs internationally. Scott has worked on product and waste management issues for the past 30 years, for a start-up solid waste management company, a non-profit statewide environmental group, and several other government agencies, including the New Jersey Department of Environmental Protection and the Massachusetts Water Resources Authority. He is author of a comprehensive book chapter on product stewardship in the 2008 Handbook on Household Hazardous Waste. He was also a syndicated newspaper columnist in Massachusetts, and a former columnist for the Boston Business Journal. Scott has a master's degree in environmental policy and dispute resolution from the Massachusetts Institute of Technology, and an undergraduate degree in Geology and Environmental Studies from the University of Pennsylvania. He can be reached by email at







Thomas Lindhqvist

Thomas Lindhqvist has an MSc in Engineering Physics, BA in Business Administration, and a BA in Languages. His PhD is from Lund University with a thesis on Extended Producer Responsibility presented in 2000. He coined the concept of EPR in a report to the Swedish Ministry of the Environment. He and his research group has done extensive research on environmental product policy and product-related corporate management, with a special focus on EPR. He can be reached by email at

Joachim Quoden

Joachim Quoden has been fully licensed as lawyer in Bonn, Germany, since June 1995. For 13 years he worked as in-house lawyer of the company "Der Grüne Punkt – Duales System Deutschland GmbH” which is dealing with the organization of the selective collection of packaging throughout all of Germany. In January 2001, he became Secretary General of PRO EUROPE, the umbrella organization of 35 packaging recovery organizations located in 33 European countries, in Ontario, Canada, and in as Israel. From April 2005 until February 2013 he was the Managing Director of this organization. Mr. Quoden possesses very detailed knowledge of the implementation of the Packaging Directive in the different European Member States, as well as in other countries around the world. His advice is frequently solicited in the course of implementing and amending the respective packaging legislation in various countries. He is an expert of the ISO global standardization project SIS/TK 165/AG 10 Packaging and Environment that has developed between 2009 and 2012 global standards on packaging optimization, recycling, reuse, and energy recovery. He can be reached by email at

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Comments from Local and State Governments

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Fulton County D.S.W.

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Mad River Solid Waste Alliance

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