PSI Networking Calls 12th Series - Incentives (PP Page)

12th Series Product Stewardship Institute Networking Webinars

How Incentives Change Consumer Behavior

Wednesday, January 25th

1:30 - 3:00 PM ET / 10:30 - 12:00 AM PT

Audio Recording
How Incentives Change Consumer Behavior Webinar Recording
(please allow a few moments to download)
PSI Incentives Webinar Presentation

Background Materials

TerraCycle Overview

TerraCycle Oral Care Brigade Video and media video

Recyclebank website

Waste Diversion Ontario Blue Box Waste


Overview: The three key elements for successful product stewardship programs are access to convenient programs, awareness about those programs, and incentives to use them. Having only the first two elements does not guarantee success. Consumers have a lot to think about. How do we change their behavior so that they care about what we care about, and care enough to do something about it? Should we make them feel guilty by hitting them over the head with moral responsibility? Make it fun? Or motivate them with free stuff and money? This webinar will explore these questions, introduce you to three of the newer incentive-based programs - Terracycle, Recyclebank, and Greenbean Recycling - and explore how these efforts divert waste from disposal by using rewards and other financial incentives to encourage consumers to recycle. Representatives from each of these companies will address how their programs are operated and the strategies they employ to change consumer behavior. The webinar will also explore how incentive-based pricing systems (e.g., pay-as-you-throw) work within the context of Ontario's extended producer responsibility (EPR) law for packaging and printed materials. In fact, we will explore whether and how all the incentive programs can operate in the context of EPR systems, how significant they are in helping EPR programs reach performance targets, and how effective they are overall in reducing waste.


Scott Cassel, Product Stewardship Institute

Expert Panelists:Jo Opot, Global Vice President, Business Development, Terracycle
Preston Read, Senior Vice President, Gov't Affairs, Recyclebank
Chris van Rossem, Manager, Research and Policy, Waste Diversion Ontario
click on speaker to view full bio below

Scott Cassel, Executive Director, Product Stewardship Institute
Scott Cassel is the Executive Director of the Product Stewardship Institute (PSI), which pursues initiatives to ensure that all those involved in the lifecycle of a product share responsibility for reducing its health and environmental impacts. Prior to founding the Institute in 2000, Scott served seven years as the Director of Waste Policy and Planning for the Massachusetts Executive Office of Environmental Affairs. He is a founding Board Member and past-President of the North American Hazardous Materials Management Association, whose mission is to reduce the toxicity of the municipal waste stream. He is also a founding Board Member of the Global Product Stewardship Council, which harmonizes product stewardship programs internationally. Scott has worked on product and waste management issues for the past 30 years, for a start-up solid waste management company, a non-profit statewide environmental group, and several other government agencies, including the New Jersey Department of Environmental Protection and the Massachusetts Water Resources Authority. He is author of a comprehensive book chapter on product stewardship in the 2008 Handbook on Household Hazardous Waste. He was also a syndicated newspaper columnist in Massachusetts, including the Boston Business Journal. Scott has a master's degree in environmental policy and dispute resolution from the Massachusetts Institute of Technology, and an undergraduate degree in Geology and Environmental Studies from the University of Pennsylvania.

Jo Opot, Global Vice President, Business Development, Terracycle
Jo Opot is TerraCycle's Global Vice President of Business Development. Named the coolest start-up by Inc. Magazine, TerraCycle is the world's pioneer in upcycling and recycling waste. Jo oversees business development in twenty countries where she works with leading conglomerates including L'Oreal, Kraft, PepsiCo, Nestle and Coca Cola to eliminate the idea of packaging waste. For instance, we are building playgrounds out of used L'Oreal skin care packaging. To date, TerraCycle has diverted over 2.5 billion pieces of garbage from landfills, to date, and donated over 3 million dollars to charities and schools.

Jo was born in Nairobi, Kenya and got started in social innovation at sixteen years by developing peace-building initiatives for teen-age refugees through an after-school program. Her program model was recognized by the UN and throughout college she worked for the UN in Russia, Kenya, and the US. After graduating from Middlebury College in 2005, she joined StartingBloc as the Director of Programs and grew in two years to become the Executive Director. StartingBloc educates, empowers and connects social entrepreneurs/ intrapreneurs and Jo's efforts directly supported over 1100 emerging leaders in forty countries by linking them to the education opportunities, the funding sources and the networks they needed to realize their goals.

Jo is currently pursuing a Masters in Sustainability at the University of Cambridge, as well as mentoring social entrepreneurs around the world. Jo is a 2005 StartingBloc Fellow, 2006 FELPS Fellow and a 2007 SVN Fellow.
StartingBloc Fellow, 2006 FELPS Fellow and a 2007 SVN Fellow.

Preston Read, Senior Vice President, Gov't Affairs, Recyclebank

As Recyclebank’s Senior Vice President for Government Affairs since 2008, Mr. Read manages federal and state advocacy, directs sales strategy for large municipal and utility accounts, and develops new products for the firm’s energy practice. His more than 20 years of experience with environmental issues began with an assignment to a USAID renewable energy development project in Kenya, East Africa. As a consultant for Virginia-based GBB, Inc., Mr. Read developed and implemented solid waste management and recycling plans for state and local government clients across the US. He also served as Arlington County, Virginia’s first Recycling Program Manager, and most recently was Vice President for Environmental Affairs for the American Beverage Association in Washington, where his portfolio included energy, recycling, and water resources issues. A native of South Carolina, Mr. Read earned his Bachelor’s in Public Policy from Duke University.


Chris van Roseem, Manager, Research and Policy, Waste Diversion Ontario
Chris van Rossem is Manager, Policy and Research at Waste Diversion Ontario, in Toronto, Ontario. His main responsibilities include conducting strategic research to support WDO staff and Board decisions as well as monitoring the effectiveness and efficiency of Waste Diversion Programs in Ontario.
Prior to joining WDO in 2009, Chris spent almost 10 years living in Sweden and working at the International Institute for Industrial Environmental Economics (IIIEE) at Lund University, where he received both his MSc in Environmental Management and Policy, and his PhD in Industrial Environmental Economics. His research investigated how the design of Extended Producer Responsibility (EPR) legislation, particularly in the electrical and electronic equipment sector, impacts incentives for improved product design.
Before moving to Sweden, Chris was employed as a Research Analyst at Corporations Supporting Recycling (CSR) during the period when it held the secretariat of the interim Waste Diversion Organization (WDO). He has also held positions at the Recycling Council of Ontario (RCO) and the City of Peterborough Waste Reduction Office.



Comments from Local and State Governments

"Thank you—This was a very informative and efficient way to reach a number of people."
Dianne Woske
Fulton County D.S.W.

"...your calls are top-notch. Couldn't be better...A+."
William D'Alessandro
Victor House News Co.

"It is a good way to gather and share information without having to schedule a trip to another location."
Stephanie Lauster
Pinellas County, FL

"Excellent program and I look forward to participating in the future."
John Malter
Mad River Solid Waste Alliance

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