PSI Networking Calls 13th Series - Cokes PlantBottle Packaging (PP Page)

13th Series Product Stewardship Institute Networking Webinars

Coke’s PlantBottle Packaging – Changing the Way We View Product Impacts

Tuesday, June 26th

2:00 - 3:30 PM ET / 11:00 - 12:30 PM PT

Audio Recording

Background Materials Coca-Cola PlantBottle webpages:

Coca-Cola news releases:

Related packaging items:



In 2009, The Coca-Cola Company introduced a breakthrough innovation globally that it believes will have a revolutionary impact on the sustainability of commercial plastics. Coca-Cola’s new PlantBottle package contains up to 30 percent plant-based material, which looks, functions, and recycles just like traditional PET plastic, but with a lighter environmental footprint. That plant material replaces approximately one-third of the petroleum-based material that traditionally is used to make PET plastic bottles. In 2011, Coke also announced investments in three technologies it believes can deliver the first commercially viable solution for making the remaining 70% of PET plastic from plants and realizing the company’s vision of a 100% renewable, responsibly sourced and fully recyclable bottle.

This webinar will provide an in-depth focus on all aspects of the PlantBottle packaging supply chain, including material sourcing, manufacture, distribution, and post-consumer recycling. We will explore the lifecycle analysis that evaluated environmental impacts along the entire container supply chain, explore the relationship between this new packaging and Coke’s ongoing commitment to increasing recycling and using post-consumer recycled content in its bottles, and how the PlantBottle relates to the company’s investment in PET recycling plants.


Scott Cassel, Product Stewardship Institute

Speaker: Scott Vitters, PlantBottle Packaging Innovation Platform General Manager, The Coca-Cola Company
click on speaker to view full bio below

Scott Cassel, CEO/Founder, Product Stewardship Institute
Scott Cassel is the Chief Executive Officer and Founder of the Product Stewardship Institute (PSI). Prior to founding the Institute in 2000, Scott served seven years as the Director of Waste Policy and Planning for the Massachusetts Executive Office of Environmental Affairs. He is a founding Board Member and past-President of the North American Hazardous Materials Management Association, whose mission is to reduce the toxicity of the municipal waste stream. He is also a founding Board Member of the Global Product Stewardship Council, which harmonizes product stewardship programs internationally. Scott has worked on product and waste management issues for the past 30 years, for a start-up solid waste management company, a non-profit statewide environmental group, and several other government agencies, including the New Jersey Department of Environmental Protection and the Massachusetts Water Resources Authority. He is author of a comprehensive book chapter on product stewardship in the 2008 Handbook on Household Hazardous Waste. He was also a syndicated newspaper columnist in Massachusetts, and a former columnist for the Boston Business Journal. Scott has a master's degree in environmental policy and dispute resolution from the Massachusetts Institute of Technology, and an undergraduate degree in Geology and Environmental Studies from the University of Pennsylvania.

Scott Vitters, PlantBottle Packaging Innovation Platform General Manager, The Coca-Cola Company

Scott Vitters is responsible for leading The Coca-Cola Company’s global PlantBottle™ packaging technology program. This award winning innovation platform aims to eliminate the company’s dependence on nonrenewable fossil fuels for plastic packaging. Under Scott’s leadership, PlantBottle™ packaging is demonstrating how ‘smart’ technologies can be used to successfully differentiate brands with customers and consumers while driving long term cost competitiveness and enhancing environmental performance.

Scott joined The Coca-Cola Company in 1997 and has held various roles of increasing responsibility, including Corporate Environmental Manager; Environmental Director - 2002 Winter Olympic Games; North America Packaging Sustainability Director; and Corporate Packaging Sustainability Director. Some notable advances during his leadership included the establishment of the company’s worldwide packaging sustainability program, global investments in cutting edge recycling technologies, creation of a for-profit recycling collection enterprise and the launch of a multi-million dollar consumer marketing campaign promoting recycling.

Prior to joining The Coca-Cola Company, Scott served as a consultant to the Environmental Protection Agency’s Office of Solid Waste. He also was a research fellow with the Environmental and Energy Study Conference, a congressional legislative caucus in Washington, DC.

Scott is a highly respected leader in the field of packaging sustainability and innovation, speaking regularly at global conference and events. In 2011, Scott was recognized by Fortune Magazine as a "Green Star Within the Most Admired Companies.”

Scott has a Bachelor of Arts degree from Franklin & Marshall College and a Masters of Business Administration from Georgetown University.

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