News & Press: For Immediate Release

First-Ever Household Battery Made With Recycled Batteries Reduces Environmental Impact

Tuesday, February 3, 2015   (0 Comments)
Posted by: Rachel Rose Belew

Energizer’s new AA batteries are made with 4% recycled batteries, require less virgin material to produce, are long lasting and recyclable

Boston, Mass.—Environmentally-conscious consumers now have a new option when it comes to choosing household batteries. Energizer has announced the release of Energizer® EcoAdvanced™—the world’s first line of AA alkaline batteries made with recycled battery material. The new batteries are made with 4 percent recycled batteries; Energizer intends to boost that amount to 40 percent by 2025.

Energizer EcoAdvanced batteries contain a portion of post-consumer battery materials that have been reformulated by Energizer over the past seven years. It is now the longest-lasting alkaline battery in Energizer’s product portfolio. The batteries also help create a more “closed loop” manufacturing model for Energizer because they are recyclable once a consumer has finished using them.

“Energizer’s EcoAdvanced batteries represent a genuine technological and environmental advancement,” says Scott Cassel, chief executive officer of the Product Stewardship Institute (PSI). “This innovative battery reduces both upstream and downstream lifecycle impacts, such as materials mining, energy use, and waste generation, which are tied directly to reduced greenhouse gas emissions.”

These long-lasting, recyclable batteries require less frequent replacement, which means fewer post-consumer batteries in the waste stream. And, less virgin material extraction means less resource depletion, less energy consumption, and fewer greenhouse gases that contribute to climate change. Through life cycle assessment, Energizer has found that each Energizer EcoAdvanced battery significantly reduces greenhouse gases, compared to Energizer alkaline batteries that do not contain recycled material. (To read Energizer’s official press release, click here.)

Energizer has worked closely with PSI over the years to explore battery recycling options. At a PSI-facilitated meeting last June, Energizer, along with the Corporation for Battery Recycling, the National Electrical Manufacturers Association, the Portable Rechargeable Battery Association, and Call2Recycle, unveiled a first-in-the-nation proposed model of extended producer responsibility legislation covering both single-use and rechargeable batteries.

PSI continues to work with the battery industry to develop a model bill that meets the needs of, and is supported by, consumers, government, industry, recyclers, retailers, and other stakeholders. A bill covering both single-use and rechargeable batteries is expected to be introduced in Connecticut this year.



About the Product Stewardship Institute (PSI)

The Product Stewardship Institute (PSI) is a national, membership-based nonprofit committed to reducing the health, safety, and environmental impacts of consumer products across their lifecycle with a strong focus on sustainable end-of-life management. Headquartered in Boston, Mass., we take a unique product stewardship approach to solving waste management problems by encouraging product design changes and mediating stakeholder dialogues. With 47 state environmental agency members, along with hundreds of local government members from coast-to-coast, and 95 corporate, business, academic, non-U.S. government, and organizational partners, we work to design, implement, evaluate, strengthen, and promote both legislative and voluntary product stewardship initiatives across North America. Like us on Facebook at Follow us on Twitter @ProductSteward.