Phone Book Opt-Out Toolkit: Post on Twitter


Twitter: Crafting the Perfect Tweet

Twitter allows you to quickly share short pieces of information. Twitter posts can be a maximum of 140 characters in length, but 100 characters is the ideal length for maximum distribution. Including images in your tweets will make them stand out in the Twitter feed; these images should be 1084 x 512 pixels. You may find some sample graphics in the Toolkit’s Graphics Gallery.

What should I include in my opt-out tweets?

  • Link to the Yellow Pages Opt Out page by including this link in your tweets:
  • Increase your reach by tagging other relevant organizations in your tweets. To do so, type the organization’s Twitter handle in the copy of your tweet (@OrganizationName).
Pro Tip! Don't be afraid to tweet the same thing multiple times during one week. Twitter moves so quickly that the chances are low your followers will notice the same post going out twice. Posting multiple times per week ensures that your post is seen -- and increases opt outs.


Twitter Examples

Below are some examples of Twitter posts for your use. Feel free to copy and paste directly into your Twitter account or customize them to better fit your purposes. You can find images for posting in our Graphics Gallery.


Download a larger list of tweet examples HERE

  • Nearly 70% of adults “rarely or never” use a phone book. Do you? If not, #optout! It’s easy.

Download a larger list of tweet examples HERE


Hashtags: A “hashtag” ties together conversations of different users into one stream on the same topic. This allows social media users to engage on a topic of interest and facilitate conversation.

In this way, hashtags can increase the visibility of your tweet. For a detailed introduction to hashtags, check out this blog post from Hubspot.

If space allows, consider using the following popular hashtags in your posts to attract the attention of those interested in larger issues of conservation, forest depletion, and sustainability.

Pro Tip! Learn which hashtags are most active on the day that you're tweeting by clicking one of the links below. If one hashtag is particularly active (i.e. there are many tweets marked with that day's date), your tweet is more likely to be seen by a larger audience.

#green; #earth; #environment; #sustainability; #conservation; #deforestation; #rainforest; #activism; #earthtweet; #ecofriendly; #forests; #trees; #phonebooks; #optout

You may also consider using your own hashtag to raise buzz about this issue. This will also allow you to track engagement by clicking on the hashtag itself. Possible hashtags to use to encourage opt out include:

  • #GetOffMyDoorstep
  • #TheseWereTrees
  • #PhoneBooksOptOut
  • #HappilyOptingOut

Pro Tip! If you have some extra room in your budget, try boosting your tweets by putting a few dollars into Twitter Ads. Boosting a tweet lets you pick a specific audience to target and increased your reach to that audience.


Did you use this Toolkit to promote opt-out to your residents or networks? Take our brief, 2-minute survey and let us know how we can improve this resource. We appreciate your feedback!