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Exploring TreadWright and Tire Sustainability - Webinar Recording

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Exploring TreadWright and Tire Sustainability
Tuesday, June 12, 2018 1:00 pm - 2:30 pm EDT


Topic Summary: 

The U.S. generates approximately 242 million scrap tires each year. An additional 67 million tires lie in stockpiles or illegal dumps, causing environmental threats and public health hazards like mosquito-borne illness and fire risk. Although there are tire recycling opportunities across North America, more than half the tires diverted from disposal are burned as tire-derived fuel (TDF). Although TDF produces energy, the process is more resource intensive than reuse or recycling scrap tires into new tires and other products, and is a missed opportunity to create additional recycling jobs. TreadWright, a Texas-based company, has developed a superior remolded tire that uses 70 percent recycled material, costs 40 percent less than new tires, and is approved by the U.S. Department of Transportation. These remolded tires support Executive Order 13693, which requires implementation of “opportunities to improve agency fleet sustainability” and outlines measures to make the federal government's operations more sustainable, including that “to improve environmental performance and Federal sustainability, priority should first be placed on reducing energy use and cost.”

This webinar explored the technological innovation developed by TreadWright to achieve goals of sustainability, performance, and cost, as well as discuss how to support market development for higher end uses of scrap tires through procurement and other policies. We also examined TreadWright’s role in advancing tire recycling in the U.S. Our expert speakers included a tire trade association representative who discussed broad sustainability goals of tire repair, reuse/retread, and recycling, as well as a long-time TreadWright tire user who discussed the user perspective.

 This Webinar was Sponsored by:



Suna Bayrakal, PhD

Senior Associate for Policy and Programs, Product Stewardship Institute

Suna is PSI’s technical and policy lead for the tires product area and has worked on a range of tire-related initiatives, including developing a Tire Stewardship Briefing Document and helping to facilitate a national, multi-stakeholder tire stewardship dialogue meeting. She also has expertise in the areas of household hazardous waste, pesticides, mercury-containing products (such as thermostats and fluorescent lamps), batteries, mattresses, and carpet. Prior to joining PSI, Suna earned her Ph.D. in Environmental Studies from York University in Toronto where, building on her previous work as an environmental engineer, she focused her studies on the relationship between environmental policy and technology change. Suna holds an M.S. in Environmental Engineering and a B.S. in Industrial Engineering, both from Iowa State University.


Tom Metzner

Environmental Analyst, Connecticut Department of Energy and Environmental Protection

Tom Metzner has been an Environmental Analyst with the Connecticut Department of Energy and Environmental Protection since 1993. His primary responsibility is producer responsibility initiatives including mattresses, e-waste and paint. He also works on mercury product laws and toxics in packaging. He serves on the Board of Directors for the Product Stewardship Institute and represented the department on a recent legislative task force on reducing packaging waste.


Anthony Showen

Chief Executive Officer and Partner, TreadWright Tires

Anthony became the CEO of TreadWright Tires in 2014 with the single goal of disrupting the entry level LT/SUV Tire market.  Over the past four years TreadWright Tires has successfully used remolding technology to launch 36 new sizes into retails channels such as Amazon and Walmart, which is unprecedented in the retread Tire industry. Prior to TreadWright Tires, Anthony spent 10 years as a Senior Executive in retail and commercial tire operations with Northwest Tire Factory (200+ retail locations) and Goodyear (800M in commercial sales).   


David Stevens

Managing Director, Retread Tire Information Bureau

David Stevens joined TRIB in November, 2010 following an almost two-decade long career leading marketing, sales and customer service efforts for Fortune 500 companies in the U.S. and worldwide. Prior to joining TRIB, he served as the Vice President of International Marketing, Sales and Customer Service for E*TRADE, based in London. Prior to that, he held a variety of roles with AOL, FirstUSA, and MCI Telecommunications in the U.S., Japan and the United Kingdom. 


John Knapton

Mountain Operations Manager, Big Sky Resort

John Knapton has spent the last two decades in operations management with budgets in excess of $50M. Located at the basecamp to Yellowstone National Park, Big Sky Resort is Montana's and America'as biggest skiing resort, with 5,800 acres, 4,350 vertical feet, and 29 lifts. Mr. Knapton has oversight of all grooming, parking, snowmaking, road and fleet maintenance, and summer construction. Big Sky's environmental and safety record is second to none.


Scott Cassel (Moderator)

Chief Executive Officer, United States, Product Stewardship Institute

Scott Cassel has over 30 years of experience tackling waste management issues in the public, private, and nonprofit sectors. Prior to founding the Product Stewardship Institute (PSI) in 2000, he served seven years as the Director of Waste Policy and Planning for the Massachusetts Executive Office of Environmental Affairs, where he developed and implemented solid and hazardous waste management policies and programs. Scott is a nationally renowned leader in the product stewardship movement and has experience across multiple product categories, including electronics, lamps, thermostats, pharmaceuticals, mattresses, packaging, and paint. As PSI’s CEO, he developed the widely acclaimed facilitation process that the organization uses for stakeholder engagement and consensus-building—a process that resulted in the nation’s first industry-run, government-mandated paint stewardship program.