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Exploring the New Energizer EcoAdvanced - Webinar Recording

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Over five billion dry-cell batteries are purchased in the U.S. annually. Although there are many battery recycling programs across North America, the vast majority of both rechargeable and single-use batteries continue to be sent to landfills. This unnecessarily squanders material resources and energy, and also represents a missed opportunity to create recycling jobs. After several years of research and innovation, Energizer® has announced the release of Energizer® EcoAdvanced™-- the world's first AA batteries made with 4 percent recycled battery material, with a longer-term vision of 40 percent by 2025. These pioneering batteries require less virgin material to produce and are its longest-lasting alkaline battery. Energizer’s® new product alleviates battery waste, through both recycling and the extension of battery life, while maintaining product performance. 

This FREE webinar will explore the technological innovation developed by Energizer to achieve this breakthrough in battery sustainability, as well as discuss the life cycle assessment of the technologies used. Lastly, the webinar will present the company's vision for the future. Our expert speakers will touch on ways to increase consumer awareness regarding battery recycling programs, as well as Energizer’s role in shaping battery collection around the globe. 


Marc Boolish
Director of Technology
Energizer Holdings, Inc.

As the Director of Technology for Energizer Battery Manufacturing, Inc., Marc also serves as President of the Corporation for Battery Recycling, Chair of the NEMA Dry Battery Section, Chair of IEC TC35 for portable primary batteries and Vice Chair of the ANSI C18 committee for portable batteries.  He has a BS in Chemical Engineering from the University of Toledo and has been with Energizer since 1996.  

  Michelle Atkinson
Vice-President and Chief Marketing Officer
Energizer Holdings, Inc.

Michelle Atkinson has a twenty-five year diverse background in global brand and business leadership, including brand marketing, product development, strategic planning and sustainability. In 2000 she joined Energizer, developing shopper marketing capabilities. Over the past nine years, Michelle has served in various roles in marketing leadership in the North America and Global divisions. Michelle has played a leadership role in sustainability for Energizer Holdings, Inc., including being actively involved in leading and shaping the primary battery industry’s stewardship efforts through the Corporation for Battery Recycling (CBR). CBR is working to design a national program that maximizes the reuse of spent battery materials with a vision of being environmentally and economically viable. 

  Scott Cassel
Chief Executive Officer
Product Stewardship Institute

Scott has over 30 years of experience tackling waste management issues in the public, private, and nonprofit sectors. Prior to founding PSI in 2000, he served seven years as the Director of Waste Policy and Planning for the Massachusetts Executive Office of Environmental Affairs. Scott is a nationally renowned leader in the product stewardship movement. He holds a master’s degree in Environmental Policy and Dispute Resolution from the Massachusetts Institute of Technology, and a bachelor’s degree in Geology and Environmental Studies from the University of Pennsylvania.